Privacy Policy

Last updated: April 29, 2026

Effective: May 13, 2026

Taylor Nation LLC (“Taylor Nation”) and UMG Commercial Services, Inc. along with UMG RecordingsServices, Inc. (together, “UMG”) (collectively, “we,” “us,” or “our”) provide this Privacy Policy to describeour practices for the information we collect about you, including through the websites, applications, orservices that link to this Privacy Policy, such as the website located at https://www.taylorswift.com/ andthe webstore located at https://store.taylorswift.com/. We refer to our online properties collectively asthe “Sites” in this Privacy Policy. Please read the following carefully to understand our practicesregarding information we collect.

You can also click on the sections below to learn more about our information practices:

  • WHO WE ARE
  • CONTACT
  • CHANGES TO OUR PRIVACY POLICY
  • INFORMATION WE COLLECT
  • HOW INFORMATION MAY BE USED
  • HOW INFORMATION MAY BE DISCLOSED
  • STORAGE AND RETENTION OF INFORMATION
  • SOCIAL MEDIA AND OTHER THIRD PARTY LINKS OR TOOLS
  • DIGITAL ADVERTISING
  • ANALYTICS
  • YOUR CHOICES
  • YOUR RIGHTS
  • COOKIES POLICY

WHO WE ARE

Our website (located at https://www.taylorswift.com/) and web store (locatedat https://store.taylorswift.com/) are operated by UMG Commercial Services, Inc., on behalf of TaylorNation. These entities may also share your personal data with UMG Recordings Services Inc. ThisPrivacy Policy applies to all three entities, each of which is an independent data controller underapplicable data protection law.

As used in this Privacy Policy, “UMG Companies” and “Taylor Nation Companies” respectively includeall entities either UMG or Taylor Nation controls, is controlled by, or is under common control with,including subsidiaries, joint ventures, or other entities in which UMG or Taylor Nation have a substantialownership interest.

CONTACT

For Taylor Nation: You may contact Taylor Nation with privacy inquiries or to exercise your privacy rightsdescribed in this Privacy Policy by clicking here or emailing privacy@taylorswift.com.

For UMG: You may contact UMG with privacy inquiries or to exercise your privacy rights described in thisPrivacy Policy by clicking here or emailing privacy@universalmusic.com.

For questions, comments or requests not related to this Privacy Policy, please see this FAQ regardinghow to contact UMG.

CHANGES TO OUR PRIVACY POLICY

Any changes we may make to this privacy policy in the future will be posted on this page. Please checkback frequently to see any updates or changes to our Privacy Policy.

INFORMATION WE COLLECT

Information We Collect from You

When you interact with us, you may provide certain information to us such as your name, address,country of residence, e-mail address and phone number, payment information, personal description,photographs or images, or other information you choose to provide. For instance, you may provideinformation to us when you:

  • Fill out forms on the Sites;
  • Communicate with us;
  • Register for updates, events, or information through our Sites;
  • Place orders on the Sites;
  • Participate in discussion boards or other social media functions on the Sites; and
  • Enter a competition, promotion, or survey we offer.

Information We Automatically Collect About You

When you visit our Sites or interact with us, we may automatically collect the certain information, suchas:

  • Technical information about your devices (including mobile devices), such as unique deviceidentifiers, IP address, login information, network information, mobile phone number, browser type andversion, language and time zone setting, browser plug-in types and versions, operating system andplatform;
  • General geolocation data, such as through IP location services; and
  • Information about your visit, including the pages visited and other activities on the Sites, such as thedate and time of your visit, and full URL clickstream to, through and from our Sites.

Information We Collect from Other Sources

We may also work with third parties and may receive information about you from them. For instance, wemay receive information like your name, contact information, and music preferences from our tourpartners and music streaming partners.

We may combine information we receive from other sources with other information we collect aboutyou (including information in relation to your devices).

HOW INFORMATION MAY BE USED

We may process and use information we collect for any lawful purpose, including in the following ways:

  • To help us respond to your queries;
  • To send our newsletter or provide you with information on Taylor Swift, such as tour and albumannouncements;
  • To fulfill your orders and provide order-related updates;
  • To send updates, promotions, and marketing materials that may be of interest to you;
  • To provide you, or permit selected third parties to provide you, with information we think may be ofinterest to you;
  • To operate, personalize, and improve our products and services, including the Sites;
  • To carry out our obligations arising from any contracts entered into between you and us and toprovide you with the information, products and services that you request from us;
  • To comply with legal and regulatory requirements;
  • To administer our Sites, maintain the security of our Sites, and for internal operations, includingtroubleshooting, data analysis, testing, research, statistical and survey purposes; and
  • With your consent, or as otherwise disclosed at the time the information is collected.

HOW INFORMATION MAY BE DISCLOSED

We may share the information we collect with other parties, including:

  • Our affiliates, such as UMG Companies and Taylor Nation Companies, and any joint venture partnersthat we have now or may have in the future;
  • Our business partners, suppliers, and sub-contractors;
  • Advertisers, advertising networks and social networks so that they may select and serve relevantadvertisements to you and others;
  • Third-party service providers, such as analytics and search engine providers, email service providers,and entities that provide tour-related services;
  • As part of an actual or potential corporate sale, merger, or acquisition, or other transfer of all or part ofthe assets of the UMG Companies or the Taylor Nation Companies;
  • Pursuant to a subpoena, court order, governmental inquiry, or other legal process or as otherwiserequired by law, to protect our rights or the rights of third parties, or to protect the safety or security ofany person or entity; or
  • With your consent or as otherwise disclosed at the time of data collection or sharing.

The Sites may offer interactive features, such as the ability to leave comments, that you can use tocommunicate with other visitors to the Sites or to submit and post your own content. If you discloseinformation in one of these forums, this information can be viewed, collected, and used by others.

As legally permitted, we also may use and share deidentified information and aggregated informationwith third parties, advertisers and/or business partners for various purposes. We maintain and usedeidentified information only in deidentified form—we do not attempt to reidentify such informationexcept as needed to determine that the information is appropriately deidentified.

STORAGE AND RETENTION OF INFORMATION

We will retain the information we collect in accordance with applicable laws and as reasonablynecessary for our processing purposes set out under this Privacy Policy. For instance, we will retain anduse your information as necessary to comply with our legal obligations, resolve disputes, and enforceour agreements. When it is no longer necessary to process information for our purposes, we willdeidentify, aggregate, or delete this information where required by law.

We also will take steps to ensure that the information we collect is treated securely and in accordancewith this Privacy Policy. We have put in place technical and organizational procedures designed tosafeguard the information we collect.

Note that electing to opt out will not stop advertising from appearing in your browser or applications. Itmay make the ads you see less relevant to your interests.

ANALYTICS

We may work with third parties that collect data about your use of the Sites and other sites or apps overtime for non-advertising purposes. We use Google Analytics and other third-party services to improvethe performance of the Sites and for analytics and marketing purposes. For more information about howGoogle Analytics collects and uses data when interact with us, visitwww.google.com/policies/privacy/partners, and to opt out of Google Analytics, visittools.google.com/dlpage/gaoptout.

Additionally, your browser may offer tools to limit the use of cookies or to delete cookies; however, if youuse these tools, our Sites may not function as intended.

YOUR CHOICES

If you wish to subscribe to the Taylor Nation mailing list, Taylor Nation will use your name and emailaddress to send you news, special offers, promotions and messages tailored to your interests. You maychoose to stop receiving such newsletter or marketing emails by following the unsubscribe instructionsincluded in these emails or you can contact Taylor Nation as described in the above “Contact” section.

If you agree to receive text messages from Taylor Nation, Taylor Nation will use your name and mobilephone number to send you news, special offers, promotions, cart reminders, and messages tailored toyour interests. We do not share the mobile phone numbers we collect with nonaffiliated third parties fortheir marketing purposes. You may choose to stop receiving text messages by texting us “STOP”, byfollowing the unsubscribe instructions included in these messages, or by contacting Taylor Nation asdescribed in the above “Contact” section.

YOUR RIGHTS

As explained below, you might have certain rights related to the information we collect. The rightsavailable to you may depend on the state or country where you reside. For instance, residents of certainstates in the United States have rights under state privacy laws. Similarly, people visiting our Sites fromthe United Kingdom, European Economic Area, or Switzerland may have rights under European dataprotection law.

STATE PRIVACY RIGHTS

Certain U.S. states, including California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky,Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island,Tennessee, Texas, Utah, and Virginia, have privacy laws that grant individuals rights with respect topersonal data we collect. If you are a resident of such states, this section of the Privacy Policy containsdisclosures required by law and explains rights that may be available to you. This section of the PrivacyPolicy describes both Taylor Nation’s practices and UMG’s practices related to Taylor Nation Sites.

Personal Data Taylor Nation Collects and Discloses: In the preceding 12 months, Taylor Nationcollected and disclosed the following categories of personal data.

Unfortunately, the transmission of information via the Internet is not completely secure. Although wewill do our best to protect the information we collect, we cannot guarantee its security.

SOCIAL MEDIA AND OTHER THIRD PARTY LINKS OR TOOLS

The Sites, newsletters, and other communications may, from time to time, contain links to and from thewebsites of third parties, like our partner networks and advertisers.

The Sites also include integrated social media tools or “plug-ins,” such as social networking toolsoffered by third parties. If you use these tools to share personal data or you otherwise interact with thesefeatures on the Sites, those companies may collect information about you and may use and share suchinformation in accordance with your account settings, including by sharing such information with thegeneral public.

Your interactions with third-party companies and your use of their features are governed by the privacypolicies of the companies that provide those features. We encourage you to carefully read the privacypolicies of any other companies with which you interact.

DIGITAL ADVERTISING

Third-party advertising companies also may have a presence on our Sites. These companies maycollect information through our Sites to serve ads on behalf of us and others on non-affiliated platforms. Some of these ads may be personalized, meaning that these ads are intended to be relevant to youbased on information the companies collect or receive about your use of our Sites and other sites orapps over time, including through the use of cookies and other Internet technologies. This type ofadvertising is known as “targeted advertising.”

You may visit the DAA Webchoices tool at www.aboutads.info to learn more about this type ofadvertising and how to opt out of this advertising on websites by companies participating in the DAAself-regulatory program. If you delete your cookies or use a different browser or mobile device, you mayneed to renew your opt-out choices exercised through the DAA Webchoices tool.

Taylor Nation does not “sell” personal data for money, but we may share personal data with socialmedia platforms to deliver advertising. For this type of advertising, we may share information with Meta.We also allow some third-party advertising companies to collect data that does not directly identify youas a person on our Sites (as described in the “Digital Advertising” section of this Privacy Policy). We treatthese advertising activities as “sales” or “sharing” for targeted advertising under state privacy laws andgive you the opportunity to opt out. We do not knowingly sell or “share” for targeted advertisingpersonal data about minors. Additionally, we do not sell or use personal data for profiling in furtheranceof decisions that produce legal or similarly significant effects concerning you.Categories of personal data Disclosed to the followingcategories of third partiesfor business purposes: “Sold” (including sharedfor targeted advertisingpurposes) to the followingcategories of third parties:
Personal and online identifiers (like firstand last name, email address, or uniqueonline identifiers) Our affiliates and jointventure partners;Our business partners; andOur service providers. Social networks; andAdvertising companies.
Customer record information (like creditcard number, debit card number forpurchases) Our affiliates and jointventure partners;Our business partners; andOur service providers. None
Characteristics of legally protectedclassifications (like gender) Our affiliates and jointventure partners;Our business partners; andOur service providers. None
Commercial or transactions information(like records of products or servicespurchased, obtained, or considered) Our affiliates and jointventure partners;Our business partners; andOur service providers. Social networks; andAdvertising companies.
Internet or other electronic networkactivity information (like browsinghistory, search history, interactions witha website, email, application, oradvertisement) Our affiliates and jointventure partners;Our business partners; andOur service providers. Social networks; andAdvertising companies.
Audiovisual information (like videos andphotos you may provide to us) Our affiliates and jointventure partners;Our business partners; andOur service providers. None
Inferences drawn from the aboveinformation about your predictedcharacteristics and preferences Our affiliates and jointventure partners;Our business partners; andOur service providers. Social networks; andAdvertising companies.
Sensitive personal information in theform of payment card data when youmake a purchase and log-in credentialswhen you create an account with us Our service providers None
Other information about you that islinked to the personal information above Our affiliates and jointventure partners;Our business partners; andOur service providers. Social networks; andAdvertising companies.

Categories of Sources: We collect personal data from the following categories of sources:

  • You or other individuals;
  • Our affiliates, including the Taylor Nation Companies and the UMG Companies, and joint venturepartners, including those not under the Taylor Nation or UMG brands;
  • Our business partners, including those involved with merchandise, tours, and our albums;
  • Our service providers; and
  • Other commercial data providers.

Our Purposes for Processing Personal Data: We use and disclose the personal data we collect for ourcommercial and business purposes, as further described above in the “How Information May Be Used”and “How Information May Be Disclosed” sections of this Privacy Policy.

Your Rights: Residents of certain states have rights with respect to the personal data collected byTaylor Nation. You may be able exercise the following rights regarding personal data, subject to certainexceptions and limitations:

  • The right to confirm whether we are processing personal data about you.
  • The right to access a copy of the specific pieces of personal data we have collected about you.
  • The right to correct inaccuracies in the personal data we have collected about you.
  • The right to know the categories of personal data we collect, use, disclose, and “sell” about you; thecategories of sources from which we collected personal data about you; our purposes for collecting or“selling” personal data about you; the categories of personal data about you that we have “sold” ordisclosed for a business purpose; and the categories of third parties with which we have sharedpersonal data.
  • In some states, the right to obtain the categories of third parties to which we disclosed personalinformation. In other states, the right to obtain a list of the third parties to which we disclosed personalinformation.
  • The right to request that we delete the personal data we have collected about you.
  • The right to opt out of “selling” and sharing of personal data for targeted (also called “cross-contextbehavioral”) advertising. Please note that if you opt out of certain practices, we may be unable toprovide you with some services. Additionally, we do not knowingly sell or share personal data ofindividuals under 16.
  • The right not to be retaliated against for exercising the above privacy rights.

While some state privacy laws provide an opt-out opportunity for certain uses or disclosures of sensitivepersonal information, we use and disclose such information only in ways that do not require an opt-outopportunity.

To exercise any of the above rights (including the “right to opt out” as it relates to our social mediaadvertising), please contact us using the following information:

  • For Taylor Nation: You can exercise your privacy rights described above by clicking here or emailingprivacy@taylorswift.com. Please provide your email address with your request.
  • For UMG: You can exercise your privacy rights described above by clicking here or emailingprivacy@universalmusic.com. Please provide your email address with your request.

Notice of the Right to Opt Out: As explained above, you can exercise the “right to opt out” as it relates tosocial media advertising by using the above request methods. In addition, if you would like to exercisethe “right to opt out” with respect to third-party advertising companies that collect data on our Sites,

you can (i) visit our “ Cookie Choices ” page and select “Decline”, (ii) visit the “Do Not Sell or Share” tabwithin the “Cookie Choices” page and follow the instructions on that tab, or (iii) visit the Taylor NationSites with the Global Privacy Control (“GPC”) enabled. The GPC is a third-party tool; more informationand instructions on implementing this tool are available here. The Sites have implemented mechanismsto respond to GPC signals that we receive, where required, and we treat these signals as requests to optout of “sales” and sharing for targeted advertising unless you change your preferences.

Appeals: Depending on your state, if you have submitted a request you believe Taylor Nation has notfulfilled, you may contact us to appeal our decision by sending an email with the subject line “Appeal”to privacy@taylorswift.com.

If you have submitted a request you believe UMG has not fulfilled, you can contact UMG to appeal itsdecision by sending an email with the subject line “Appeal” to privacy@univeralmusic.com

Verification Process and Required Information: Note that we may need to request additionalinformation from you to verify your identity or understand the scope of your request, although you willnot be required to create an account with us to submit a request or have it fulfilled. We will require youto provide, at a minimum, your email address.

Authorized Agent: Where permitted by law, you may also designate an authorized agent to requests onyour behalf by designating such an agent in writing or through a power of attorney. We may require theagent to provide us with proof that you have authorized the agent to make requests on your behalf priorto accepting requests from the agent.

EUROPEAN PRIVACY RIGHTS

Visitors to our website from the United Kingdom (“UK”), European Economic Area (“EEA”), and/orSwitzerland may have certain rights under data protection laws with respect to personal data wecollect. If you are visiting our Sites from these places, this section of the Privacy Policy containsdisclosures required by law and explains rights that may be available to you.

Our Legal Basis for Data Processing: UMG and Taylor Nation process personal data for the purposes setout in this Privacy Policy, as described above. Our legal basis to process personal data includesprocessing that is: necessary for the performance of the contract between you and us (for example, toprovide you with the services you request and to identify and authenticate you so you may use theSites); necessary to comply with legal requirements (for example, to comply with applicable accountingrules and to make mandatory disclosures to law enforcement); necessary for our legitimate interests (forexample, to manage our relationship with you and to improve the Sites); and based on consent (forexample, to communicate with you about our products and services and provide you with marketinginformation). If you have previously provided us with your consent, you may withdraw this at any time,such as by using preference settings in emails, using this form, or emailing us as set out in the Contactsection).

We may use automated technologies to support our data processing activities. Our automatedcapabilities include logic that attempts to 1) identify and prevent fraudulent purchases, and 2) identifycommunications, products, or offers that we believe may interest you. By using this logic, it helps uspersonalize your interactions with UMG or Taylor Nation. For you, this means that you may see onlineadvertisements, direct marketing communications, or other advertising or marketing messages orspecial offers based on your activity on our Sites or interactions with UMG or Taylor Nation Companiesor our third-party partners.

International Transfers: Our processing of your personal data may involve transferring your dataoutside the UK, EEA, and/or Switzerland. Whenever we transfer your personal data out of these areas,we ensure a similar degree of protection is afforded to it by implementing, where required by law, atleast one of the following safeguards:

  • Transferring personal data to countries that have been deemed to provide an adequate level ofprotection for personal data by the European Commission; or
  • Using specific contracts approved by the European Commission which give personal data the sameprotection it has in Europe.

You may be entitled, in accordance with applicable law, to request a copy of relevant safeguards bycontacting UMG or Taylor Nation as described in the “Contact” section.

Your Rights: You may be entitled, in accordance with applicable law and subject to certain exceptionsand limitations, to object to or request the restriction of processing of your personal data and to requestaccess to, rectification, erasure, and portability of your own personal data. To exercise these rights,please contact us as described in the “Contact” section. We may ask you to prove your identity if yourequest this information. Please be aware that we may be unable to afford these rights to you undercertain circumstances, such as if we are legally prevented from doing so.

You may also be entitled, in accordance with applicable law, to lodge a complaint with a supervisoryauthority if you consider that our processing of your personal data infringes applicable law.

COOKIES POLICY

The Sites use cookies and other similar technologies to distinguish you from other users of the Sites.This helps us to provide you with a good experience when you browse the Sites, to improve the Sites,and to provide you with tailored content and advertising.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of yourcomputer if you agree. Cookies contain information that is transferred to your computer’s hard drive. Forthe purpose of this Cookies Policy, cookies and other similar technologies (like scripts, plug-ins, tags,device fingerprints, Local Stored Objects, beacons, and pixels) are all called “cookies.”

You can find more information about the cookies and other tracking technologies we use and thepurposes for which we use them through the cookie choices tool located on the Sites.

Please note that third parties (including, for example, advertising networks and providers of externalservices like web traffic analysis services) may also use cookies, over which we have no control. Thesecookies are likely to be analytical/performance cookies or targeting cookies.

Most Internet browsers are automatically set up to accept cookies. However, if you want to refuse ordelete any cookies (or similar technologies), please refer to the help and support area on your Internetbrowser for instructions on how to block or delete cookies. Please note you may not be able to takeadvantage of all the features of our Site, including certain personalized features, if you delete or disablecookies.

For more information on managing cookies, please go to www.allaboutcookies.org, orvisit www.youronlinechoices.eu which has further information about targeted advertising.

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